AGL launches its testimonial campaign and puts the voice of its customers at the heart of its priorities
AGL has unveiled its new customer testimonial campaign, reflecting its belief that the best measure of its expertise is the voice of those who trust it. In a series of videos, this pan-African scheme features leading customers in their sectors and markets as they talk about the tangible value created together.
Testimonials from major players in Africa’s economic development – across strategic sectors and in multiple countries – explain how AGL helps them enhance the performance and excellence of their operations.
The initiative also reflects the company’s firmly held belief that customers’ voices are the most credible proof of its expertise and impact across Africa.
A campaign that highlights AGL’s sectoral and geographical diversity
The campaign features multiple iconic local and international companies:
- Airtel and Eiffage – Telecommunications and construction, DRC
- BIC and Ivory Cashew Nuts – Consumer goods and agri-food, Côte d’Ivoire
- Innovent – Renewable energy, Namibia
- Nokia – Telecommunications, Ethiopia
- Ofi – Agribusiness, Cameroon
- Roche – Healthcare, Morocco
- Masterparts and Huawei – Automotive and telecommunications, South Africa
- Toguna – Agribusiness, Mali
- Bel and Biosene - Agri-food, Senegal
This diversity highlights AGL’s logistics expertise and its deep understanding of Africa’s varied economic, regulatory and operational environments.
A multi-channel approach for continent-wide visibility
Designed using a multi-channel approach, the campaign takes place via:
- Television: broadcast on the main pan-African and international channels (including France24, BBC, SABC, Financial Times and Ecofin)
- Digital: sharing on partner sites and AGL social media (LinkedIn, Instagram, X and Facebook)
- Local media: TV and digital press adaptations within each key country
- The event website: access to all videos on a dedicated page
Through the campaign, AGL is addressing its existing and future customers, partners and local communities, affirming its role as a trusted logistics partner and its capacity for innovation on a continental scale.
Discover the full campaign on our social media channels and the dedicated AGL Success Stories page.
About AGL (Africa Global Logistics)
Africa Global Logistics (AGL) is the trusted logistics operator in Africa, providing integrated logistics, port, maritime, and rail solutions.
With more than 23,000 employees across 50 countries, AGL builds on decades of expertise to deliver tailor-made and innovative services to its African and international clients. AGL’s ambition is to contribute sustainably to Africa’s transformation. The company also operates in Haiti, Timor-Leste, and Indonesia.